The average contact lens clinic makes 33% from contact lenses. Many ODs think they’re losing money to online vendors. But it’s not because of subscription contact lenses. It is due to patients who don’t reorder their eye doctor. There are many ways to keep these dollars coming into your practice.
Offer rebates for patients who buy an annual supply of contact lenses. This is a great way to show them that you want to keep them with you and your team, and that you value their company.
A partnership with a practice that owns and operates a contact lens marketplace is another option. This allows you to offer your patients a private label daily disposable soft contact lens that can compete on price with the major brands but has the added benefit of being made by your team of doctors and being backed by a practitioner-supported brand. This arrangement can be especially effective for those practices that already fit a high volume of patients with gas permeable lenses.
You can also create an office website that offers the service so that a patient can easily log in to order their lenses. This will save you time and allow you to use it for tasks that earn you more money, such as scheduling appointments or calling past-due patients.
Contact lenses with luminescent invisible ink for playing cards will help you to see the invisible marks that are on the back of marked playing cards. These marks are not visible by naked eyes. These invisible ink lenses don’t alter your eye color like colored contacts do, so you can use them with any color eyes. This type of invisible contact lenses is very popular among magicians and poker players.
The luminous ink contact lenses come in a wide range of colors including red, green blue, brown, and gray. You can choose a color according to the color of your eyes and what you need. These luminous invisible ink contact lenses can detect the infrared marks on the marked playing cards.